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DIGITAL MARKETING COURSE CONTENT

  • Basics of Internet Marketing
  • Adwords Certification Exams
  • Benefits of Adwords compared to other Networks

  • Creating Adwords Account
  • Adwords Interface Tour
  • Adwords Dash Board
  • Billing in Adwords

  • Understanding purpose of Campaign
  • Account Limits in Adwords
  • Location and Language Settings
  • Networks and Devices
  • Bidding and Budget
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Demographic bidding (Display Only)
  • Social settings (Display Only)
  • Automatic campaign optimization (Display Only)

  • Purpose of Ad Groups
  • Keyword Types (Broad, Phrase, Exact an Negative)
  • Adwords Keyword Tool
  • Text Ad Format
  • Quality Score and Its Importance
  • Understanding the Ad Group and Keywords Dash Board
  • utomate Tool
  • Search Terms
  • Columns Customization
  • Alerts Setting
  • Filters

  • Ad Types in Adwords
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format
  • Ads Preview and Diagnosis

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Automatic Placements
  • CPC Bidding and CPM Bidding
  • Manual Placements
  • Placement Tool
  • Contextual Targeting Tool
  • Setting a Video Campaign
  • Audience Tab

  • purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product

  • Using Website Optimizer Tool
  • A/B Testing
  • Multi Variant Testing

  • Conversion Tracking
  • Dimensions Reports
  • Google Analytics Tools

  • User Access Levels
  • My Client Centre (MCC)

SMO(Social Media Optimization) Training
  • Stumble Upon
  • Delicious
  • Reditt
  • Fave It
  • E-buzz & More

  • Verifying Twitter Account
  • Facebook Profile
  • Maintenance
  • Facebook landing page
  • Creation
  • Google Buzz
  • Myspace Connections
  • Linked In Networking
  • Kaboodle (only for productbased sites)

  • Blog Post Updating
  • Blog Marketing
  • Blog Commenting
  • Local Business Listin>
  • Classifieds Posting
  • Forum Signatures and Commenting
  • Using Blogs for SEO
  • Blog Commenting
  • Writing a Press Release
  • Article Submissions
  • Video Submissions
  • Social Media Optimization
  • Social Networking Concepts
  • Social Bookmarking
  • RSS Feeds

  • Video Optimization
  • YouTube
  • MetaCafe
  • AOL Videos

Email Marketing Training
  • Benefits of Email Marketing
  • Future Scope of Email Marketing
  • Email Marketing Basics

  • Extract Data From Google & other Search Engines
  • Extract data from LinkedIn

  • Email based Data
  • Keyword Base data
  • Country Based Data
  • City Based data

  • Campaign setup in Outlook
  • Signature based Setup

  • Email Id ConfigurationM
  • Template Configuration

  • Google trends
  • Keyword Planner Tools
  • Email Extractor Tools
  • Data Sending Tools

  • Data Management Strategies
  • Data Management tools

  • How to Create Email
  • How to Configure with the Tools

  • How To Send bulk Email
  • Sending Data With different Techniques
  • Introduction to Sending Data Tools
    • How to Check Responses
    • How to Get Leads from Sending Data

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